VitalBerry
The Poupart Group has made its first move into Europe with the formation of VitalBerry BV, a joint venture between three international operating companies, BerryWorld Ltd, Vital Berry Marketing SA (VBM) - one of the leading exporters of soft fruit from South America and Beekers Made BV - an important Dutch producer of strawberries, raspberries and blackberries.
VitalBerry BV officially started trading on 1st October 2007. The company was set up to supply European customers =year round' with quality soft fruit. The company also aims to achieve world-wide sourcing to bring the customer and growers closer together, providing a highly efficient supply chain, more in line with that which has been established in the UK over the past few years.
